The Scoop: How Expedia got millions of TikTok views and a WaPo article for $4,700

Plus: The EU bares its DCA teeth at Apple; “Friends” doughnuts cause internet disappointment.

We put 4 AI tools through a PR task test. Here’s what came out on top.

ChatGPT, Copilot, Gemini and Claude face off in an epic battle. Who wins?

4 unconventional tips to advance your PR career

It's time to find your spinach!

The Scoop: TikTok reveals first glimpses of strategy against U.S. ban attempts

Plus: Top editor won’t take WaPo job after all; American Airlines tries to rebuild trust after racist incident.

PR Daily Media Relations Awards now open for entries

Get your best work recognized.

How I Got Here: PMI's Travis Parman on the key to excellence in storytelling

Travis Parman shares why Dolly Parton is the inspiration for his professional motto.

  Member Content

7 simple tips for writing better headlines and subject lines

If your headline or email subject line is bad, the rest of what you write doesn’t matter.

By the Numbers: What average Americans really think of DE&I efforts

The more the programs are explained, the more people like them.

How PR Pros Can Earn Media This Year

In this report you’ll learn, directly from TV news producers, how it is still possible to earn media during the election year.

New social media features and updates to know this week

New updates from YouTube, Instagram and more.

When PR stunts go wrong -- or very right

Carrying out a successful PR stunt is one of the trickiest feats in the biz. But it can pay off.