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Top stories for 08.22.18

Marketing
Infographic: A guide to Instagram’s IGTV
Infographic: A guide to Instagram’s IGTV'

With all the hype about Instagram’s long-form video channel, PR pros of all stripes are looking to get their content on the platform. Consider these insights before uploading your video.

Verizon apologizes for throttling California firefighters’ data Crisis Response
Verizon apologizes for throttling California firefighters’ data
The wireless provider says ‘a customer support mistake’ led to some firefighters being charged double for internet access while battling raging wildfires. Critics cite the end of net neutrality.
 
 
How to write an effective, professional LinkedIn recommendation Social Media
How to write an effective, professional LinkedIn recommendation
Recommendations are an important part of LinkedIn profiles and professional networking. Here’s how to craft a punchy, perfect blurb for a colleague or business partner.
 
 
Costly commas and other pricey punctuation goofs Writing & Editing
Costly commas and other pricey punctuation goofs
The smallest of marks can alter the meaning of a sentence—or an entire contract—and cost companies millions.  
 
 
Your nonprofit PR strategy deserves recognition Nonprofit PR
Your nonprofit PR strategy deserves recognition
Enter PR Daily’s 2018 Nonprofit PR Awards.
 
 
How to promise mistakes won’t be repeated Crisis Communications
How to promise mistakes won’t be repeated
Part of an effective crisis response is showing how your organization won’t repeat past misdeeds. Here’s how to thread this tricky needle in your press conference or one-on-one interview.
 
 
Has content marketing helped you meet major business goals? Awards
Has content marketing helped you meet major business goals?
PR Daily’s 2018 Content Marketing Awards are open now. There’s still time to enter. The late submission deadline is Aug. 24. 
 
 
Twitter chief: ‘We need to remove all bias’ from enforcement decisions Social Media
Twitter chief: ‘We need to remove all bias’ from enforcement decisions
The executive was criticized after his most recent interview, in which he admitted that even though he and his company are ‘left-leaning,’ that bias doesn’t show in policy enforcement.
 
 
3 steps to launch an influencer marketing campaign From the Archives
3 steps to launch an influencer marketing campaign
Your product launch or branding efforts can benefit greatly if you partner with social media users who have large, engaged followings. Here’s how you can attract and work with them.
 
 
Come face to face with your target audience at Ragan’s biggest fall event Sponsorship Opportunity
Come face to face with your target audience at Ragan’s biggest fall event
Last chance: Sign up to sponsor our Employee Communications, PR & Social Media Summit at Microsoft headquarters.
 
 
Nabisco releases its animal crackers from behind bars Marketing
Nabisco releases its animal crackers from behind bars
The snack is one of the oldest in the company’s portfolio, and though it will retain its original name, the packaging has changed following pressure from an animal rights group.
 
 
52 'muscle memory' typos Writing & Editing
52 'muscle memory' typos
Your misspellings might be a malformed neural pathway. Make sure you take care when using these common spelling stumbling blocks.
 
 

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