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| | Crisis Communications
How to promise mistakes won’t be repeated Part of an effective crisis response is showing how your organization won’t repeat past misdeeds. Here’s how to thread this tricky needle in your press conference or one-on-one interview. | | | | |
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| | From the Archives
3 steps to launch an influencer marketing campaign Your product launch or branding efforts can benefit greatly if you partner with social media users who have large, engaged followings. Here’s how you can attract and work with them. | | | | |
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| | Writing & Editing
52 'muscle memory' typos Your misspellings might be a malformed neural pathway. Make sure you take care when using these common spelling stumbling blocks. | | | | |
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