Now that Breitling is reviving Universal Genève, one of the watch world’s most beloved brands, we can’t help but speculate as to what the newly reconstituted maisonwill release beginning in 2026. Surely Breitling CEO Georges Kern and company will think up new collections as well as fresh takes on old favorites, as they should — but we’d be lying if we said we didn’t want to see the occasional straight-up vintage reissue. While we rail against the practice of having these throwback watches constitute the majority of one’s production, offering a smattering of greatest hits is perfectly welcome. (LVMH’s watch brands tend to strike this balance well — think of Zenith’s Chronomaster Original, for example, or TAG Heuer’s Monaco re-edition.)
Where it’s from: Launched last fall, this Chihuahua, Mexico-based spirits brand is led by founder Alessandra Camino Creel (who’s only 32) and her brother Jose Luis. The spirits are made in cooperation with the Casa Ruelas Distillery, which has crafted sotol for more than five generations.
