How YouTube star MrBeast, who has 22 million subscribers, uses keywords and the 'shock and awe' effect to maximize views

Amanda Perelli | Adding keywords like "24-hour" and "slime" to a YouTube video title can help to maximize the video's overall views.

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Former Snap exec Imran Khan's e-commerce startup Verishop is entering retail with a private-label skincare brand

Tanya Dua | The line, called Ghost Democracy, hopes to cash in on the clean skincare boom with products aimed at young consumers.

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A top P&G advertising exec who overhauled how the CPG giant works with its agencies is leaving for Snapchat

Tanya Dua | Craig Stimmel will be Snap's head of brand partnerships based in Chicago and focus on getting bigger budgets from Fortune 500 brands.

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MTV's marketing strategy to snag new viewers for 'The Hills' revival included help from singer Natasha Bedingfield and Google insights

Ashley Rodriguez | MTV CMO Jacqueline Parkes breaks down the network's marketing strategy for introducing 'The Hills: New Beginnings' to new audiences.

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New forces in enterprise tech are triggering a wave of mega-deals and Salesforce’s $15 billion Tableau acquisition was just the start

Megan Hernbroth | Consumer tech companies have their hands tied because of regulatory fears, just as a new class of enterprise tech giants are hungry for deals.

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How VMware became a secret superpower in the cloud wars and why Amazon Web Services should not be happy but Google and Microsoft are thrilled

Julie Bort | There were some intriguing details behind a partnership deal between Google and VMware, sources tell Business Insider. And it's not good for AWS.

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Asana just launched a new product to address worker burnout, and it uses a concept that its CEO learned from his time as cofounder of Facebook

Rosalie Chan | Asana, which is co-founded by Facebook co-founder Dustin Moskovitz, just launched a new product. Here's how it traces back to its Facebook heritage.

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Tech billionaire Tej Kohli says his children will live to at least 125 years old because of tiny robots, DNA reprogramming, and artificial blood

Charlie Wood | Tech billionaire and VC Tej Kohli spoke to Business Insider about why he thinks his teenage children will live long lives.

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AT&T is losing TV subscribers faster than its rivals, but cord-cutting is hitting the entire pay-TV industry hard

Ashley Rodriguez | AT&T lost roughly 1.6 million net video subscribers during the first half of 2019, as it overhauls its video strategy.

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