The Guardian's lawsuit against Rubicon Project drew attention to a transparency issue with open-exchange auctions: Demand-side platforms aren't sure of how their supply-side platforms charge their publisher partners, and they can't identify inflated bid prices. Snapchat is only two weeks old in Germany, but publisher Spiegel Online is betting big on its Discover section to reach a young audience. Tough Mudder wants to shift into a lifestyle and media brand, so it's opening a digital storefront on Amazon, where it's selling fitness gear and distributing video it has created exclusively for the e-commerce giant. Cheddar has created virtual courses hosted by founder Jon Steinberg for Strayer University to expand its branded content business. Businesses are starting to dive into data lakes. But what are they? We break them down and explain why they're useful. The Digiday Content Marketing Awards Europe recognize the content that connects brands to audiences, specifically in the European market. Learn about submitting your work here. |
|---|
|
|---|
| Yuyu Chen Demand-side platforms are unclear about how supply-side platforms charge their publisher partners, and they can’t tell if a bid price is inflated. |
|---|
|
|---|
| Jessica Davies Spiegel is betting there’s an audience among young people for its hard-news-based Discover edition. |
|---|
|
|---|
| Advertisement  |
|---|
|
|---|
| Sponsored Content GeoEdge Publishers today have a blindspot when it comes to the ad ops process, and it's messing with the way ads run on their platforms. Enter creative quality assurance to fix the problem, but research shows that QA can be messy when done manually. Automated QA may be publishers' best bet. Sponsored by GeoEdge. |
|---|
|
|---|
| Tanya Dua Tough Mudder is opening a digital storefront on Amazon where it’s selling fitness gear and distributing video it’s creating solely for the e-commerce giant. |
|---|
|
|---|
| Max Willens “There's an enormous appetite and need for learning on these topics,” Steinberg said. “A lot of the traditional media has been focused on quick hit stuff.” |
|---|
|
|---|
| Sponsored Content GumGum We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum |
|---|
|
|---|
| Sponsored Content Workfront It's time to improve your process and increase productivity. Join us for this webinar as we learn how FCB uses Workfront to enhance their project management process. Sponsored by Workfront. |
|---|
|
|---|
| Advertisement  |
|---|
|
|---|
|
|
