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| Canon's campaign spotlights causes By Christine Birkner About 3,300 shelter dogs are euthanized every day in the U.S., and shelter dog adoption ads often depict them as sad, helpless creatures (think Sarah McLachlan's tearjerkers for the ASPCA, which show miserable ... Read more » |
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| Richard Sherman and more By David Gianatasio |
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| Brandshare Content From Nielsen Marketing Cloud | | It's all in the marketing cloud |
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| Dress like a corporate cowboy or chief comfort officer By Lauren Johnson |
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| Sweet spot from Havas By Tim Nudd |
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| The brand targets its blue-collar audience By Christine Birkner Over the past few years, Carhartt, the workwear brand typically associated with heavy duty construction work and rugged outdoor pursuits, found itself being adopted by urban hipsters, as the so-called "maker ... Read more » |
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| Brand is adapting to the fast-casual market By Katie Richards While you may have seen a number of McDonald's locations implementing table service over the last few months, the company announced today that it plans to roll out table service to all U.S. restaurants next year, ... Read more » |
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| Auto brand just got spicier By Tim Nudd Lexus wants you to know it's the hottest automobile brand around. So, it made a red-and-green, hotter-than-hell Sriracha version of its new Lexus IS sports sedan. Read more » |
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| Featured Jobs | | Progressive Business Media East Coast | | Proveris Scientific Marlborough, MA | | The Baddish Group New York City, New York (US) | | Moulton Publications Inc 32960, Vero Beach | | Brightwire Hong Kong (HK) | | |
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| Building hype for the holidays with social video By Christopher Heine Can live video help retailers win the battle known as Black Friday? Lowe's, the do-it-your-self home improvement brand, intends to find out. Read more » |
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| >From FedEx's fast-talking man to Ai Weiwei By Tim Nudd |
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| Honoring the best work for social causes By Christine Birkner Cause marketing efforts are becoming more essential for all brands these days, and to honor that, The Shorty Awards held its first Shorty Social Good Awards in New York on Wednesday. The awards shine a spotlight on ... Read more » |
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