Publishers have long fumed that platforms such as Google and Amazon tie their services and products together in ways that are anti-competitive. And thanks to a pair of changes being rolled out to Apple's operating systems, publishers are now lumping the device maker into that group as well. The most recent versions of Apple’s mobile operating system, iOS, and MacOS Big Sur force Apple News+ customers to use the service more and under those changes, Apple News+ subscribers who are browsing the web using Safari will be redirected into the Apple News+ app, rather than the participating Apple New+ publisher’s website. Read more below. - Publishers are furious that Apple is flexing its muscles in a way that limits their ability to convert readers into subscribers, and did so without telling publishers.
- Producers say Quibi's initial arrogance has abated as its strategy appears to be shifting from mobile-only unicorn to table-stakes streamer. Meanwhile, the app’s weekly download rate has been on an upward climb.
- Digiday analyzed the latest quarterly earnings reports, calls and public statements from the world’s largest global media companies to assess how they’re adapting to the ongoing crisis.
- Now that TikTok has only until September 20th to sell its U.S. operations or face the consequences of President Trump's executive order, media buyers are stalling client marketing investment on the platform.
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Publishing in the Platform Era | | Publishers see Apple cutting off an opportunity for them to forge more direct relationships with Apple News+ subscribers. | |
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howdy! DIGIDAY+ MEMBER EXCLUSIVE | | Quibi is adjusting its initial failed strategy. But is it too late for the streamer to find a hit and turn its fortunes around? | |
Sponsored by LiveRamp | | New research shows that publishers may well have a critical blind spot relative to user behavior and engagement, unless they prioritize an alternative identity solution or authentication strategy for a post-cookies world. | |
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howdy! Coronavirus Fallout | | Digiday analyzed the latest quarterly reports from the world’s largest media companies to assess how they’re adapting to the ongoing crisis. | |
Sponsored by OAREX | | According to new Q2 research, buyers and publishers are receiving timely vendor payments more frequently than expected, with the number of on-time payments increasing 80 percent since Q1. Download this new report to learn more about the trends and get tips for picking reliable payment partners. | |
howdy! Marketing on TikTok | | The executive order signed late last week has now spurred advertisers who were considering testing the nascent platform to steer clear for the time being, especially since TikTok now has until September 20th to sell its U.S. operations or face the consequences of President Trump’s order. | |
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Sponsored by Moat by Oracle Data Cloud | | On September 30 at 2 p.m. EDT, hear from measurement expert Kevin Whitcher as he explores tips and best practices for accelerating causal measurement to demonstrate ROI. | |
howdy! Subscriptions | | The subscribe page on news publishers’ websites has become an area of continuous testing for some news publishers. | |
howdy! Subscriptions | | The concept of bundling has grown more important than ever to publishers intent on keeping and growing their audiences. | |
| | Craigslist founder Craig Newmark has donated millions of dollars to journalistic enterprises to fight misinformation. |
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