With the transformation of one word from the past to the present tense, Schweppes hopes to change its brand positioning--and maybe even its destiny. From the long-standing "What Did You Expect?," its new "What Do You expect?" positioning debuts with the following spot by BETC Paris. Schweppes is a bit of a weird brand. It's...
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April 16, 2018
Brand Marketing Daily
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By Changing a Single Word, Schweppes Hopes to Transform Its Entire Positioning
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