Thursday, February 27, 2025
2:00 - 3:15 PM ET

Crafting thank-yous that inspire continued giving are easier to write when you understand donor psychology.

Too often organizations rely on one-size-fits-all messages that can feel transactional and fail to build connections with donors.

Join us for a 75-minute webinar, The Psychology of Thanking Donors Well, and get research-backed strategies for making donors feel truly valued.

You’ll walk away with actionable insights on:

• How thoughtful, well-crafted thank-yous can improve donor retention and drive greater giving
• A step-by-step approach to creating messages that feel personal and meaningful, rather than transactional
• Storytelling techniques that not only express gratitude but also deepen donor commitment to your cause

You’ll also see real-world examples of donor thank-yous that inspire loyalty, plus expert advice on how to evaluate and refine your own approach for the greatest impact.

Reserve your spot today — so your next thank-you does more than acknowledge a gift — it strengthens a lasting relationship.

Our webinars include live captioning and ASL interpretation. To request other accommodations, please email copevents@philanthropy.com or call 571-540-8070.

This session qualifies for 1.25 CFRE credits.

The Chronicle of Philanthropy | 1255 23^rd St., N.W. | Washington, D.C. 20037
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