Influencer marketing isn’t just a trendy marketing tactic. It’s a sound business strategy. But it’s important to understand that influencer marketing is a lot more than simply driving third-party recommendations from social media users with large audiences. It is actually a crucial way to seed your queue of leads and referrals. After all, Engagement Labs research found that as much as 40 percent of a brand’s sales are influenced by word-of-mouth.

Register now to join digital strategist and author Jason Falls and Sprinklr senior director of influencer and analyst relations Marshall Kirkpatrick for an in-depth look at how to use influencer marketing for ecosystem seeding.