Despite them going away, a quarter of US marketers are still relying on third-party cookies. The ever-increasing importance of first-party data represents a unique opportunity for marketers to deepen customer relationships and foster growth.

This emphasis on first-party data calls for a nuanced understanding of customer data, a commitment to establishing trust, and strategic use of technology to collect, analyze, and activate insights to truly resonate with your audience.

But this journey towards improving your first-party data strategy is ripe with challenges. It demands an adept handling of scaling efforts, ensuring quality, battling data decay, and navigating the labyrinth of privacy regulations.

Download our white paper to learn about:

• Establishing a strong foundation for customer identity
• Core components of a successful first-party data strategy
• How to overcome challenges and optimize performance