Exploring TAG Heuer’s Latest Watch ReleasesEarlier this year, it was announced that Frédéric Arnault — son of LVMH founder Bernard Arnault — would vacate his position as CEO of TAG Heuer in order to take up a new job as the top dog at LVMH Watches Division. Replacing him in the C-suite at TAG Heuer would be Julian Tornare, previously CEO of Zenith and an old hand at the watches game. Both men had left a significant imprint on their respective companies — Arnault by widening TAG’s reach through celebrity brand ambassadors and by taking the beloved Carrera collection in a distinctly modern direction; and Tornare by embracing Zenith’s heritage, releasing beautiful vintage reissues while simultaneously developing new models using the maison’s signature El Primero movement family. Product cycles in the watch business are relatively long, however — meaning we won’t see the fruits of either man’s labor in their new positions for a few years. For 2024’s edition of Watches & Wonders, TAG Heuer released a crop of new pieces that were developed under Arnault’s leadership, including a split-seconds version of the Monaco; a panda-dial take on the “Glassbox” Carrera; a Skipper in solid 5N gold; and fresh versions of the Carrera Date in 36mm. Joining the handsome, blue-green Carrera Chronograph Dato and TAG Heuer Carrera Date Plasma Diamant D’avant Garde from LVMH Watch Week, these new pieces represent a wide swath of horological territory, both with respect to pricing as well as use case. Let’s take a closer look at each piece… |