With sustainability moving firmly from a niche consideration to a mainstream concern, the wider ad industry is increasingly reckoning with its environmental impact. Organisations that are willing to grapple with these issues will be ahead of the curve in 2022.
Ramarketing is a PR and marketing consultancy for pharma and biotech companies. We recently sat down with Raman Sehgal, the company’s founder and global president, to discuss the industry, the impact of the pandemic, and the key to effective engagement in the healthcare sector.
The pandemic-driven acceleration of B2B marketing transformation has undoubtedly raised expectations for digital engagement. In this episode of the Inside B2B podcast, hosted by Russell Parsons, we examine what the B2B buyer journey looks like now and where it could go in 2022 and beyond.
Tuesday 15th February 2022 | 4:00pm GMT | 11:00am EST
In this webinar we will explore how each department within an organization fits together to create a perfect, customer-centric whole, and why the information that support teams gather can improve the entire organization.
Thursday 17th February 2022 | 3:00pm GMT | 10:00am EST
Using SEO insights can improve your web performance, but does this actually lead to an increase in revenue? Tom Wells, VP Strategy at Searchmetrics, answers this question with real-world examples from leading e-commerce companies. This talk shows that the business case for SEO is stronger than ever.
Wednesday 9th March 2022 | 2:00pm GMT | 9:00am EST
The basics for successful digital commerce in 2022 are getting your products live and performing across channels and marketplaces.
But to win on the digital shelf requires optimizing product performance and buying experiences every step of the way, because brand loyalty has changed, and buyer expectations are high.
Marketing and marketers can make a huge difference to the success of their business, category and in the wider world. But there are many things that are holding them back. Over two days, we will offer insight and inspiration to help you transform your brand and career.
February’s edition of Digital Transformation Monthly looks at brands experimenting with new physical and virtual retail spaces, online marketplaces and digital rewards schemes, plus the latest developments from established banks adopting fintech practices, and many more stories.
B2B businesses embarking on digital transformation programmes must factor in a growing demand for ecommerce and a shift in approach towards customer-centricity. This report provides best practice on the opportunities and challenges involved.
