As privacy regulation takes effect and the third-party cookie crumbles, advertisers, publishers and ad tech companies have convened at the Interactive Advertising Bureau’s Annual Leadership Meeting in Palm Springs, California. While often a rah-rah affair for the online advertising industry to rally around itself, this year’s event has had more of a corrective tone. Read more below. Other things to know about - At the Digiday Publishing Summit, speakers from Forbes, Vox Media, Dotdash and more will offer an honest look at how they're tackling everything from creating new products to making programmatic advertising smarter. View the full list of speakers and reserve your spot here.
- We want to hear from publishers and advertisers: As cookies fall by the wayside, which video formats and strategies are most promising? And which ones aren’t worth investing in anymore? Take this short survey for a $5 Starbucks gift card. Sponsored by Dugout.
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| The Programmatic Marketer | | | | Advertising, publishing and ad tech executives are grappling with what replaces the third-party cookie and whether to return to contextual advertising. | | |
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howdy! | Audio Anywhere | | | | Increased competition for listeners and ad dollars is putting pressure on many podcast-producing publishers that do not focus on audio as a primary source of their audience or revenue. | | |
| Sponsored by Bannerflow | | | | As brands navigate the waters of in-house marketing, they're developing new strategies and tactics to develop data, skillsets and efficiencies for a competitive advantage. | | |
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howdy! | | | | | Tammy Wincup, president of Politico’s just-launched tech-focused publication: “I don’t see it as a B2C; it’s all B2B.” | | |
| Sponsored by Hotwire | | | | The kids born in the past decade — aka Gen Alpha — are already making important consumer decisions. Marketers are getting serious about engaging with them. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | During live broadcasts, some marketers with big budgets are buying multiple spots with the storytelling unfurling in sequential bits and thus mitigating the risk of annoying viewers. | | |
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| Sponsored by resonate | | | | For marketers, AI isn’t just about surfacing data; it’s about connecting with customers on a deeper level. Join us on Feb. 20 at 11 a.m. EST as we speak to A+E Networks’ Cristina Bell and explore how certain marketers are using AI to boost personalized customer insights. | | |
howdy! | Content & Commerce | | | | In an attempt to drive more subscription revenue, Dennis Publishing will offer its children’s newsweekly for $35 for 25 issues or $75 for a full year. | | |
howdy! | Agency Culture | | | | Traditional agency holding groups are no longer the biggest dealmakers in the marketing services industry. | | |
| | | | | Tammy Wincup, president of Politico's just-launched tech-focused publication: "I don't see it as a B2C; it's all B2B." |
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