It’s a time of turmoil in email marketing: Google’s tolerance for spam from mass emailers has dropped to 0.1%. That’s got a lot of marketers worried. Summer Deeb explains what you can do to get in compliance with the new rule. The good news is they’ll also make your email campaigns more effective.
These changes are happening now because Google made them happen. Ryan Phelan examines email changes that should have happened by now and haven’t. He lists three innovations that can transform email marketing. More good news: You likely already have the necessary tools.
Constantine von Hoffman
Managing Editor
