The insurer said research found the "Like a Good Neighbor" tagline had high trust, recognition and favorability across all ages.
February 13, 2020   |   View Online »
 
A top State Farm exec reveals why it's bringing back the iconic tagline 'like a good neighbor,' and advertising heavily on NBCUniversal's upcoming streaming service

A top State Farm exec reveals why it's bringing back the iconic tagline 'like a good neighbor,' and advertising heavily on NBCUniversal's upcoming streaming service

Tanya Dua | The insurer said research found the "Like a Good Neighbor" tagline had high trust, recognition and favorability across all ages.

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The DNA testing industry is stuck in a rut. Here's how 23andMe and Ancestry are plotting their next moves.

The DNA testing industry is stuck in a rut. Here's how 23andMe and Ancestry are plotting their next moves.

Lydia Ramsey | The clearest sign that the consumer-genetics fad is ending comes from Ancestry and 23andMe themselves. Each has laid off roughly 100 employees.

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9 simple reading strategies that will improve your memory and make you smarter

9 simple reading strategies that will improve your memory and make you smarter

Shana Lebowitz, Weng Cheong | If you find yourself forgetting most of what you read, you may want to try active reading, a simple technique that can help you retain information.

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McDonald's and Burger King franchisees are raving about a new device that can update their notoriously broken soft-serve machines

McDonald's and Burger King franchisees are raving about a new device that can update their notoriously broken soft-serve machines

Shoshy Ciment | Soft-serve machines at McDonald's and Burger King are notorious for breaking down often. A new technology is helping fix the problem.

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From execs to budtenders, 2,000 people have lost their jobs in cannabis. We're keeping track of all the job cuts across the industry here.

From execs to budtenders, 2,000 people have lost their jobs in cannabis. We're keeping track of all the job cuts across the industry here.

Jeremy Berke | Amid investigations, lawsuits, and slumping valuations, cannabis companies are reeling. To stay afloat, they're cutting workers.

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10 consulting firms where you can earn more than $100,000 right out of college

10 consulting firms where you can earn more than $100,000 right out of college

Weng Cheong | Bain & Company, PwC, and McKinsey are just some of the firms where recent graduates can earn six-figure salaries.

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10 books to read if you want to quit your job and become your own boss, according to people who did it — and also wrote about it

10 books to read if you want to quit your job and become your own boss, according to people who did it — and also wrote about it

Meira Gebel | #Girlboss Sophia Amoruso and other successful entrepreneurs recommended these books to stay motivated and learn the ropes of going out on your own.

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A senior executive at SpaceX is going door-to-door in South Texas to convince people to move out of the rocket company's planned Mars spaceport

A senior executive at SpaceX is going door-to-door in South Texas to convince people to move out of the rocket company's planned Mars spaceport

Dave Mosher | When homeowners in Boca Chica hesitated to sell their properties to SpaceX, the senior director of finance began flying down to play dealmaker.

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A 'twinfluencer' with millions of followers says he's leaning into TikTok for brand sponsorships and getting 'low 5-figure deals'

A 'twinfluencer' with millions of followers says he's leaning into TikTok for brand sponsorships and getting 'low 5-figure deals'

Dan Whateley | With 15.1 million TikTok followers, Alan Stokes and his twin brother, Alex, are represented by Amp Studios, a new content studio and talent incubator.

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The man who was hired by Travis Kalanick and Adam Neumann to help Uber and WeWork through major PR crises just got a new job

The man who was hired by Travis Kalanick and Adam Neumann to help Uber and WeWork through major PR crises just got a new job

Alyssa Meyers | Jimmy Asci made a name for himself helping tech CEOs during rocky times.

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