The conversation about streaming wars focuses on giants like Disney and tiny niche players like Acorn TV. But where does that leave the mid-sized players such as cable TV networks and ad-supported streaming services? Read more below. - Just as it has been for the rest of the industry, middle class video streaming services will get squeezed in 2020.
- Dodgy, suspect data used to be a fact of life for digital marketers. In 2020, that's going to change, as data provenance emerges as a top priority among transparency crusaders.
- For brands, figuring out the future of in-housing and how to maximize marketing investment are the biggest priorities heading into next year. Go deeper with this original Digiday Research on marketer priorities.
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- The oldest members of Generation Alpha are still in elementary school, but they're already making a huge impact on consumer culture. Here's what marketers need to know about them as they grow up. Sponsored by Hotwire.
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| Video Anywhere | | | | Not big enough to compete with Netflix and not niche enough to contend with Crunchyroll, mid-sized media companies struggle to stand out in streaming. | | |
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howdy! | The GDPR Impact | | | | As data transparency laws propagate across Europe and in the U.S., questionable provenance of data becomes a growing risk to advertisers. | | |
| Sponsored by Celtra | | | | In a new guide, learn how marketers are using 'creative management platforms' to streamline workflows and automate content formatting. | | |
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howdy! | Digiday | | | | For brands, the biggest priorities heading into 2020 are about figuring out the future of in-housing and how to maximize marketing investment. Digiday Research found what’s top of mind for brand execs. | | |
| Sponsored by GeoEdge | | | | Brand safety isn't just an advertiser's issue. Read the guide to learn which steps publishers are taking to protect themselves from damaging adjacencies. | | |
howdy! | The GDPR Impact | | | | California’s attorney general plans to enforce the privacy law early, but by then companies will already be dealing with advertiser pullback and compliance pressure tests. | | |
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| Sponsored by Hulu | | | | At the Digiday Video Advertising Summit, we asked ad execs what's keeping them up at night. Their answers included customer acquisition, measurement...and "hippies" who might just turn their screens off altogether. | | |
howdy! | | | | | Smart publishers need to build up propensity-to-churn models to identify before someone leaves, deploy catch-and-save teams that use the skills of journalists and zero-in on tech factors like credit card expirations. | | |
howdy! | Digiday | | | | For publishers, the biggest priorities heading into 2020 are how to grow revenue they can control: Both through direct-sold ads and subscriptions. Digiday Research conducted this year found that those priorities, along with figuring out how to hire the right talent for those needs, are top of mind for publishing execs. | | |
| | | | | Subscribe: iTunes | Spotify | Google Play | Stitcher | Anchor In this week’s episode of the Digiday Podcast, our editorial team takes a look ahead at what 2020 may have in store for the publishing industry. Here are highlights from the conversation, lightly edited for clarity. We’ve been here before Tim Peterson: “With connected […] |
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