Master of Puppets
The track is a propagandistic recording called “Justice for All”—not to be confused with the Metallica banger “And Justice for All.” It mixes the “J6 Choir” of imprisoned insurrectionists singing the national anthem with Trump reciting the pledge of allegiance—appears to have peaked at 105 on Billboard. While it topped sales charts, it drew only about 1 percent of the online listens and less than half of 1 percent of the radio play for the most popular songs at the time, according to the publication.
The fact that no one is really listening to it hasn’t stopped Trump from repeatedly bragging about the success of the song. He played the music video to open his rally in Waco, Texas, last weekend, which juiced sales again—the track had fallen from No. 4 to No. 33 in two days.
Sad But True
That video includes violent scenes from the Jan. 6 attack—shown over “the rockets’ red glare, the bombs bursting in air”—including the fatal shooting of Trump supporter Ashli Babbitt as she tried to breach the House. Fox News host Brian Kilmeade said the decision to play it at the rally was “insane.”
The song did lead in sales, though, and those proceeds are alleged to be distributed among select families of Jan. 6 prisoners. But as with everything in Trump world, you’ve got to keep your eye on where the money is going.
Ride the Lightning
The day before the song’s March 3 soft release, Forbes revealed that in addition to Trump—who recorded the pledge at his Mar-a-Lago resort compound—the production effort was led by former administration appointee and post-presidential lackey Kash Patel, along with former Fox News commentator Ed Henry.
Coincidentally, Patel and Henry are both facing the prospect of mounting legal fees. Patel, who recently set up his own nonprofit, has found himself in the sights of the Justice Department, most specifically for his involvement in the Mar-a-Lago classified documents investigation. And Henry has been fighting a rape lawsuit in New York for more than two years. An amended version of the original complaint was just filed against him at the end of December, under the state’s new “survivor’s law.”
The sales proceeds, Forbes reported, would first go to an LLC helmed by Henry, who will then distribute the money. The profits will allegedly wind up with the families of some of the people imprisoned for their role in the Jan. 6 violent attack on the U.S. Capitol, according to Forbes.
The Unforgiven
The setup doesn’t seem quite so clean on paper.
Henry does seem to have an LLC—an entity called “EH42 Productions,” which he incorporated for “journalism” in Maryland eight years ago, according to state records. However, Henry also appears on a new nonprofit with a conspicuous name: “The Justice For All Project,” which attempted to incorporate as a 501(c)(3) in Florida on March 14—a dozen days after the Forbes report and three days after the recording began racking up big sales numbers.
But if the nonprofit is handling the proceeds, it may be under questionable legal conditions. The state of Florida rejected the organization’s initial application, citing improper signatures, and as of Wednesday the group hasn’t filed a corrected version, according to state records.
A spokesperson for the Florida Department of Agriculture and Consumer Services, which regulates charity activity in the state, told The Daily Beast on Wednesday that The Justice For All Project “is not registered with the department to solicit contributions.”
For Whom The Bell Tolls
Patel has also hucked the song. A promotional pop-up clouds the home screen for the website of his own murky nonprofit, which also sells song-related t-shirts with “all net proceeds” going toward “select cases” of Jan. 6 prisoners, calling them “victims.”
It’s unclear whether a t-shirt sale counts as a (tax-deductible) contribution to the nonprofit or as a private transaction. The checkout page doesn’t clarify, and it also solicits a donation on top of the purchase.
Patel—who played a central role in Trump’s attempts to overturn his election defeat, as well as in the Mar-a-Lago classified documents scandal—established the nonprofit last year. The entity has drawn questions from legal experts in addition to criticism for paying thousands of dollars to so-called “FBI whistleblowers,” ABC News reported this month.
Enter Sandman
But the song wasn’t apparently a surefire hit. According to a source who spoke with Billboard, the recording was first released on March 3 with “a soft marketing rollout” to test the public’s response “before ramping up promotion.”
Those promos kicked in about a week later. Right-wing streaming channel Real America’s Voice got the first crack on March 9, after which the official video debuted on Steve Bannon’s “War Room” podcast. The video was then featured exclusively on right-leaning platform Rumble on March 9 and 10. Of the 33,000 sales that week, about 39 percent came the next day, the outlet reported.
Fade To Black
That’s not many. As Variety reported earlier this month, online sales represent “a minuscule fraction” of the music industry.
“Politically based songs often register high No. 1 on iTunes, where it usually takes only a few thousand sales a day to command the chart,” Variety reported.
The article also pointed out that Kid Rock’s 2022 anti-Biden track “We the People” hit No. 1 for iTunes sales, as did rapper YG’s 2020 song “FDT (Fuck Donald Trump).”
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