With 71 percent of U.S. adults planning to do more than half their holiday shopping digitally this year, marketers are focused on finding the best strategy to position themselves for a stellar Q4. Part of finding the optimal strategy is evaluating the diversification of their marketing mix in the face of a hyper-competitive digital landscape with rising year-over-year CPMs.

It’s not too late to identify last-minute opportunities and put a bow on Q4 campaigns. The tips in this guide will serve as a blueprint for how marketers — no matter their TV advertising experience — can enhance their overall digital ad strategies with TV in Q4. Download it to learn:

• Overall TV marketplace dynamics
• Which qualities in a TV advertising partner will help brands make the most of Q4
• How to develop a Q4 strategy that folds TV into the overall digital ad budget