'A very different environment for M&A': Dealmaking trundles on as ad slowdown drags Prospective buyers are feeling the pinch, while entrepreneurs are wary about a cooling economy. That's the current state of dealmaking, according to execs on both sides of the negotiating table. Additional coverage: - For now, brands don't have significant plans to cut ad spend in Q4 despite the economy, but they do have plans to shift their advertising from branding to direct response. More from Digiday+ Research.
- BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées of the past.
- Despite the abnormality of the 360-day request, the focus from some clients and procurement officers on extending payment windows has many in the marketing industry calling for agencies to reject participating in pitches with such requests going forward. More in this Digiday+ Marketing Briefing.
- Fandom CMO Stephanie Fried explains why "superfans" aren't the only valuable audience category in this Digiday Podcast episode.
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| | | | | Prospective buyers are feeling the pinch, while entrepreneurs are wary about a cooling economy. That’s the current state of dealmaking, according to execs on both sides of the negotiating table. | | |
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howdy! | | | | | For now, brands don’t have significant plans to cut ad spend in Q4 despite the economy, but they do have plans to shift their advertising from branding to direct response. | | |
| | | | | Download this guide to learn how to break down shopper data siloes and build successful RMN campaigns. | | |
| Advertisement |  | | |
howdy! | | | | | BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. | | |
| | | | | In this video, learn how marketers are developing effective measurement solutions to connect various signals and overcome the patchwork of siloed reporting. | | |
howdy! | | | | | Despite the abnormality of the 360-day request, the focus from some clients and procurement officers on extending payment windows has many calling for agencies to reject participating in pitches with such requests going forward. | | |
| Advertisement |  | | |
| | | | | According to ID5’s new ‘The State of Digital Identity 2022’ report, 87% of advertisers believe they are missing out on reaching cookieless audiences. | | |
howdy! | | | | | Fandom’s Stephanie Fried explains why “superfans” aren’t the only valuable audience category. | | |
howdy! | | | | | In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads | | |
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