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| Deutsch's cheeky route to the 7-seater Atlas By Angela Natividad With the arrival of spring, love is in the air in Volkswagen's new "Luv Bug" commercial--which, contrary to what you might think, isn't for its classic "love bug" Beetle but for its seven-seater Atlas. The ad kicks off with some actual love going down in a VW bug overlooking a cityscape. As the couple's family... Read more » |
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| After 75 years, Radio Flyer wagons are still on a roll By Robert Klara |
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| If you were sleeping, you would have missed it By Robert Klara |
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| 75 years of the most memorable messages in advertising By Robert Klara |
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| Peter Nicholson on his 3 favorite ads, and his recent work at Periscope By Tim Nudd This past October marked five years since the release of "The Bear," the fantastic commercial for French TV network Canal+ by Paris agency BETC. If somehow you've never seen it, we won't spoil it--scroll down and watch the full spot below. Suffice it to say, as Periscope's Peter Nicholson explains in the video above, "The... Read more » |
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| GS&P introduces the Experience Cloud By David Gianatasio Doubling down on the notion that data helps drive great consumer experiences, Adobe introduces its latest software suite with "Heist," an amusing spot in which a bank's customers (and staff) aren't enjoying themselves at all. That's because the branch is being robbed by a bunch of dudes wearing ski masks and stockings. In a twist,... Read more » |
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| Including camel rides, castle tours and communal spaces By Christine Birkner In an increasingly competitive landscape, Marriott has added to its loyalty program by offering something that home-sharing services can't: the opportunity to book a camel ride in the desert or a helicopter ride over the Grand Canyon with your hotel stay. Today, Marriott announced an investment in PlacePass, a site that lets you search for... Read more » |
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| Featured Jobs | | BKV Atlanta | | Adweek New York City, New York (US) | | Haymarket Media Group New York City, New York (US) | | Register Tape Network, RTN Texarkana, TX | | Register Tape Network, RTN Roanoke, VA | | |
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| Top brands include Post-it, Scotch and Nexcare By Patrick Coffee The 3M Company has picked Adweek's Breakthrough Agency of the Year Venables Bell & Partners after a review to handle creative work promoting its Consumer Business Group around the world. The St. Paul, Minn.-based multinational conglomerate produces a wide range of products from adhesives and abrasives to car care and dental products. Its best-known brands... Read more » |
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| Essentia Water picks its first creative AOR By Patrick Coffee Up-and-coming bottled water brand Essentia has signed Periscope as its first creative agency of record after a competitive review. As consumers continue to move away from soda, beverage giants PepsiCo and Coca-Cola have been devoting more ad dollars to brands like Poland Spring, Fiji and Lifewtr--and Essentia looks to expand its marketing efforts in turn.... Read more » |
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| Brands have the power to change clickbait culture By Scott Swanson It's happened to the best of us: that headline on your Facebook feed sucks you into the "The 10 Worst Tattoos of '90s Child Stars" and, before you know it, you're stumbling through a clunky slideshow, hitting the wrong prompts again and again in the hopes that, eventually, you'll find out if someone really did... Read more » |
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