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| Deutsch's cheeky route to the 7-seater Atlas By Angela Natividad With the arrival of spring, love is in the air in Volkswagen's new "Luv Bug" commercial--which, contrary to what you might think, isn't for its classic "love bug" Beetle but for its seven-seater Atlas. The ad kicks off with some actual love going down in a VW bug overlooking a cityscape. As the couple's family... Read more » |
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| Overtime, overtaxed and over it By Patrick Coffee |
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| If you were sleeping, you would have missed it By Robert Klara |
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| Carlo Rossi posts fake products with a wink By Patrick Coffee |
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| Top brands include Post-it, Scotch and Nexcare By Patrick Coffee The 3M Company has picked Adweek's Breakthrough Agency of the Year Venables Bell & Partners after a review to handle creative work promoting its Consumer Business Group around the world. The St. Paul, Minn.-based multinational conglomerate produces a wide range of products from adhesives and abrasives to car care and dental products. Its best-known brands... Read more » |
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| Essentia Water picks its first creative AOR By Patrick Coffee Up-and-coming bottled water brand Essentia has signed Periscope as its first creative agency of record after a competitive review. As consumers continue to move away from soda, beverage giants PepsiCo and Coca-Cola have been devoting more ad dollars to brands like Poland Spring, Fiji and Lifewtr--and Essentia looks to expand its marketing efforts in turn.... Read more » |
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| Brands have the power to change clickbait culture By Scott Swanson It's happened to the best of us: that headline on your Facebook feed sucks you into the "The 10 Worst Tattoos of '90s Child Stars" and, before you know it, you're stumbling through a clunky slideshow, hitting the wrong prompts again and again in the hopes that, eventually, you'll find out if someone really did... Read more » |
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| Featured Jobs | | BKV Atlanta | | Adweek New York City, New York (US) | | Haymarket Media Group New York City, New York (US) | | Register Tape Network, RTN Texarkana, TX | | Register Tape Network, RTN Roanoke, VA | | |
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| Ads from Poland Spring, Fiji, Lifewtr and others are cropping up By Kristina Monllos Edna Mitchell is an 88-year-old volunteer ambulance driver from Liberty, Maine. She's also the star of a lighthearted new branding campaign that Nestl? will roll out this week for Poland Spring--one of the company's six regional bottled water brands--touting a new tagline, "Greatness springs from here," from creative agency FCB in New York. The Northeastern... Read more » |
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| Talkspace, Musical.ly and even @RealDonaldTrump made the cut By Adweek Staff The heat coming off our picks for the 2017 Digital Hot List would be enough to melt the snow of a March Nor'easter. Lilly Singh, our Digital Creator of the Year, is almost the anti-PewDiePie--just as funny and entertaining, but not likely to offend. In fact, as Reporter Lauren Johnson explains, Singh's a brand magnet... Read more » |
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| For brands, our Digital Creator of the Year is a safe bet By Lauren Johnson Lilly Singh gets millennials. Specifically, she gets 13.1 million YouTube subscribers to tune in for weekly comedic videos poking fun at everything from her relationship with a fictional pair of parents to dating and work. Better known as IISuperwomanII, 28-year-old Singh--Adweek's 2017 Digital Creator of the Year--is one of YouTube's biggest creators, earning a reported... Read more » |
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