"One of the first cracks in the facade of the duopoly": Some publishers believe Facebook's news feed change to prioritize posts from friends will ultimately make the media industry healthier.

For advertisers, the news feed shift will likely require them to spend more on paid ads on the platform to get the same number of views -- the "final nail in the existing coffin" of organic reach.

Publishers, meanwhile, will continue trying to reduce their dependence on Facebook, adding new social distribution channels, investing more into existing ones and bolstering internal tools that deepen relationships with existing users.

"Twitter is now on its own as a news and media platform." Here are the winners and losers of Facebook's news feed change.

Forty-seven percent of publishing and ad tech executives we surveyed at the Digiday Hot Topic UK: Data-Driven Publishing last November said they believed the General Data Protection Regulation would improve the quality of data that advertisers collect. Subscribe to Digiday+ to learn more about how they feel about the regulation.

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