Good morning, Marketer, oops they did it again!

This can’t just be happening to me. Once again, I am being retargeted with digital advertising for something I have already bought; in this case, tickets to a book fair in the city this weekend.

This has become a regular thing. I put my virtual hand up by going to a website and making a purchase and the brand — a brand that has never contacted me before — take this a prompt to begin bombarding me with emails and social media ads for the product or service I have just bought.

This disconnect must be wasting a lot of ad budget as well as wasting my time.

Kim Davis,
Editorial Director

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