A win in the fight for independent contractor status

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Tips for running your business profitably | Earnest money in real estate: refunds, returns and regulations | Follow these 3 steps for leading with intention

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February 20, 2025

Top News

Tips for running your business profitably "When we don't measure it, track it or think about it, it won't be [profitable]," says Verl Workman, CEO and founder of Workman Success Systems in Salt Lake City. "That which gets measured gets done!" Full Story: REALTOR® Magazine (2/18)

	The 30-Day Listing Sprint - Fill Your Pipeline for Spring! If you could use a few more leads or closings, this is the plan for you. Follow the daily activities for the next 30-days to generate opportunities ahead of the busy real estate season. Start the 30-Day Listing Sprint Now!

Best Practices in Sales & Marketing

Earnest money in real estate: refunds, returns and regulations It's the money a buyer pays to a seller to demonstrate a commitment to purchasing the seller's home. Earnest money is increasingly being leveraged in real estate negotiations to make a home buyer's offer stand out against competing offers. This guide details how earnest money is often handled in real estate transactions and how real estate agents can leverage it and avoid potential disputes. Full Story: REALTOR® Magazine (11/13)

Follow these 3 steps for leading with intention

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Leaders should focus on intentions to boost success through making conscious choices, cultivating a sense of purpose and ensuring development for team members, writes LaRae Quy, a former FBI agent and consultant. "Leadership success requires intentional choices to help develop a clear sense of purpose and team development," Quy writes. Full Story: SmartBrief/Leadership (2/19)

Importance of diverse data in multicultural marketing Diverse data is essential for effectively reaching multicultural audiences in programmatic media campaigns. Zero-party data, collected directly from consumers, allows for precise audience segmentation by moving beyond basic demographics. This approach ensures that marketing efforts resonate authentically with diverse communities, enhancing campaign relevance and effectiveness. Full Story: HispanicAd (2/19)

Real Estate Trends

A win in the fight for independent contractor status A 2024 court decision that upheld a New Jersey brokerage's ability to affiliate real estate sales associates as independent contractors (ICs) could help combat further challenges to employment classification status in the industry. Here's how it played out and how you can protect your business. Full Story: REALTOR® Magazine (2/18)

Designers share tips to make small bathrooms appear larger Interior designers Shannon Askinasi and James Pearse Connelly offer tips to make small bathrooms appear larger, such as replacing shower curtains with glass doors, using large mirrors and chrome hardware to reflect light and choosing monochromatic color schemes. Askinasi suggests floating vanities and patterned wallpaper, while Connelly advises keeping finishes consistent across surfaces. Full Story: Real Simple (2/19)

Firehouse offers affordable conversion potential A firehouse listed for sale in Hamilton, Ohio, went under contract in one day. Though it is zoned for commercial or residential, the buyer plans to convert it into a residence. Arthur Greenlee IV is the listing agent. Full Story: The Cincinnati Enquirer (tiered subscription model) (2/17), WSYX-TV (Columbus, Ohio) (2/19)

Technology & Innovations

Closed AI systems offer tailored solutions for sales teams Stephanie Downs from The Center for Sales Strategy discusses the differences between open and closed AI tools in sales. Closed AI systems offer tailored and secure responses by using proprietary data, making them more reliable for sales processes, while open AI tools draw from public sources and can produce inaccurate outputs. Full Story: The Center for Sales Strategy (2/13)

Legislation & Regulation

Fed's Jefferson: Strong economy allows for measured rate decisions The Federal Reserve can take its time deciding on its next move due to a strong economy and inflation that remains over target, Federal Reserve Vice Chairman Philip Jefferson has said. "The performance of the U.S. economy has been quite strong overall," Jefferson said. "I believe that, with a strong economy and a solid labor market, we can take our time to assess the incoming data to make any further adjustments to our policy rate." Full Story: Reuters (2/19)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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