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December 21, 2022
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Top News
Home sales may be "frozen" for a while as colder, harsher weather sets in across the country, says NAR Chief Economist Lawrence Yun.
Full Story: REALTOR® Magazine (12/21) 
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Best Practices in Sales & Marketing
Social media marketers will increasingly gravitate toward TikTok, user generated content and diverse asset testing during 2023, predict experts. They expect other trends to include contextual targeting, brand safety scrutiny and first-party data use.
Full Story: Econsultancy (12/20) 
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From disclosing property issues and multiple offers to the risks of buyer "love letters," these were the top law and ethics topics on your radar this year.
Full Story: REALTOR® Magazine (12/21) 
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Hear how two real estate trainers help agents at their companies work self-care into their annual real estate "roadmap." Listen to Drive With NAR.
Full Story: REALTOR® Magazine/Drive with NAR (12/5) 
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Real Estate Trends
The demand for homes in and around cities nationwide still outstrips supply, as sales continue to close despite rising mortgage rates and inflation, according to a MarketWatch analysis of realtor.com® data. Home listings are down significantly over the past five years.
Full Story: MarketWatch (tiered subscription model) (12/20) 
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Elevated mortgage rates weighed on the market in November, with single-family housing starts falling to a seasonally adjusted annual rate of 828,000, down 4.1%. Overall starts sank only 0.5% due to strength in the multifamily sector.
Full Story: Reuters (12/20) 
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The National Association of Home Builders reported that its measurement of sentiment among single-family homebuilders fell in December for the 12th consecutive month. The NAHB/Wells Fargo Housing Market Index was down to a reading of 31, below the forecast of economists in a Reuters poll.
Full Story: Reuters (12/19) 
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Technology & Innovations
The metaverse and the opportunities it brings for virtual reality were among the top real estate technology stories of the year.
Full Story: REALTOR® Magazine (12/21) 
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Fair & Equitable Housing
New York nonprofits are helping families that are struggling to maintain their shelter amid rising rents and life challenges. A range of organizations, including New York City's Department of Homeless Services, are offering subsidies and other assistance to help fill the gaps.
Full Story: The New York Times (12/20) 
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Legislation & Regulation
Canada's Office of the Superintendent of Financial Institutions has kept the minimum qualifying rate for uninsured mortgages at 5.25% or at 2 percentage points above the bank's offered rate, and the federal government has maintained a similar requirement for insured mortgages. Interest-rate increases have been prompting calls to ease the stress-test requirements for mortgage borrowers.
Full Story: BNN Bloomberg (Canada) (12/15) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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