Happy bank holiday Friday!

Today we have Vivek Lakshman, co-founder and VP Product of Reve Marketing, showing how marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and forthcoming legislation.

He writes: The key to zero-party data is that the consumer has total control over what information he/she/they gives a brand. It is completely transparent and therefore there is no confusion over permission.

Also, Workfront’s Jada Balster highlights key steps companies should adopt in order to make their businesses fit for the future of work.

“We need to look at work in a completely new way. To improve cross-team communication and keep progress on track, enterprises should adopt connected technology that scales their whole business—such as a modern work management solution'”  says Jada.

2020 Benchmark Survey

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially.