Can Meta grow revenue from its VR ambitions fast enough to offset the slowing ad revenue from Facebook and Instagram?
A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era Since acquiring Oculus in 2014 for $2 billion, Facebook has increasingly touted its vision for VR as a new social network, but also as a way to play games, exercise and watch a range of other content. New partnerships suggest that Meta hopes to reinvent itself beyond the social advertising era. Additional coverage: Google's latest encryption tool facilitates clean room integration via DV 360. Here's a rundown of what you need to know. Digiday's fall Media Buying Summit is underway, gathering media agency professionals with marketers and tech firms leaders to cover themes from sustainability standards and economic uncertainty to automation and new forms of measurement. Read this recap of day one. Publishers have a registration wall problem, but email alerts, Facebook ads and asking politely seem to be doing the trick to get readers' emails. More in this Digiday+ Media Briefing. Marvel Comics and DoorDash collaborated to create The Dashers, a new custom motion comic book that celebrates the lives and work of DoorDash's drivers. Other things to know about Join us virtually on November 9 for the Digiday Future of TV Advertising Forum where we’ll bring together top executives at brands, agencies, TV networks and streaming services to discuss how they're adapting to the TV ad market’s transformation. If no deal is available at their retailers of choice, budget-conscious shoppers may choose other ways to celebrate the season. Sponsored by Vericast. Register for a new virtual forum to learn what’s essential to contextual relevancy in omnichannel campaigns for 2023. Sponsored by Best Buy Ads. | | |
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