A new case study shows how Adobe’s CX tools enabled AAA Northeast to analyze and optimize customer experience on their website, and closely collaborate with the marketing team to collectively create a more consumer-driven digital experience.

Nearly two years after the new platform and personalized approach were implemented, AAA Northeast has seen an increase of 45% in memberships, a 25% growth in revenue, an 11x ROI, and increased customer satisfaction.

Also today, digital experience (DX) software company Magnolia’s new guide, shows us how a modular DX platform can fuel the next phase of a business’ evolution. Content teams have to stop thinking about a particular channel and a single context, and instead put an emphasis on content reusability and shareability.

Also ICYMI:

• Chicago-based Pricefx, a cloud-native pricing software company, announced the completion of its Series B funding with nearly €50M raised to date.
• Leading ecommerce marketplace growth platform, etailz, launched a proprietary Channel Auditor software that recouped $3.5M+ in Amazon seller reimbursements.
• Web and app-based tools by The Digital Advertising Alliance, will provide CCPA opt-out mechanisms giving users cross-industry control over sale of personal information.
• Following the successful launch of specialty stores for industries such as gaming and ecommerce, Fiverr is launching its fifth store focused on the growing influencer community.
• A new platform by Heficed, a provider of network infrastructure solutions, allows businesses to monetize their IPv4 resources without having extensive technical knowledge.
• Cently, the automatic savings tool for Chrome, adds a cash back program that additionally rewards members for shopping with friends.
• Taiwan-based AI company Appier, announced a $80 million Series D funding round from TGVest Capital, HOPU-Arm Innovation Fund, Temasek’s Pavilion Capital, Insignia Venture Partners, JAFCO Investment and UMC Capital.
• Global financial media company Real Vision, announced a move into the content syndication market with the rollout of a proprietary tech platform that allows publishers to distribute and monetize original content through personalized widgets on their own site.