| | | | | First Things First | | May 14, 2020 | By Jess Zafarris |
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| How the Subscription Model Revolutionized the Way We Buy Perfume | |
In the past few years, fragrance subscription services such as Luxury Scent Box, Perfume Surprise, Scentbird and ScentBox have exploded onto the scene. The market for the services is large, worth $8.4 billion as of 2018, and it is growing: Worldwide, fragrance purchases were up by 5.5% last year.
Unlike other ecommerce categories, fragrances require consumers to test them out in store. But dissatisfaction—and now safety concerns—with that trip, not to mention the increasing decline of many traditional retail outlets, have opened the door for subscription services to proliferate. For a monthly fee, customers can receive a variety of travel-size fragrances in the mail so that shoppers can test before committing or simply wear an ever-changing array of new scents. Read more: For all the novelty and success of these services, observers point to several issues that they will need to confront if they plan to stay around. | |
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| | Adweek Promos and Events | Haus, Walgreens and Recess Join Elevate: Commerce Line Up | |
| | Tune in to Elevate: Commerce on May 18 to hear from Haus Co-founder and Co-Chief Executive Officer, Helena Hambrecht, Walgreens Group Vice President, Brand Marketing and Creative, Alyssa Raine, Recess Founder and Chief Executive Officer, Benjamin Witte, and more on emerging trends in commerce. Save your virtual seat. | |
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| Using Employee Feedback to Improve the Remote Work Experience | |
Kamron Hack, director of people and culture at Firewood, shared with Adweek that leadership at the digital marketing and creative agency have gathered feedback from employees on improving the WFH experience: "We asked employees if they needed any equipment to optimize their work from home setups and arranged to provide the necessities. We surveyed to see if employees needed to adjust their schedules to account for child care, elder care, or any other extenuating circumstances and worked with them to find a schedule that works for everyone involved. Finally, we requested employee critique of our programs (meditation classes, fitness club meetings, happy hours) designed to connect people despite the distance so that we can continue the all-important human connection we need to keep our culture alive and well." | | | |
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| | Featured Jobs | ADWEEK New York, New York | California Lotter Sacramento, California | AbelsonTaylor Chicago, Illinois | CHAPTER 2 Los Angeles, California | Havas Media New York CIty , New York | | |
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