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The taxpayer-funded broadcaster has increased its advertising spending by 33 per cent in the past 12 months, as it deals with declining audiences.
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EXCLUSIVE
ABC ad spending soars as ratings fall
The taxpayer-funded broadcaster has increased its advertising spending by 33 per cent in the past 12 months, as it deals with declining audiences.
MEDIA DIARY
Bad blood at Nine over strike
Nine’s Olympics strike might be over, but the wounds within the company’s publishing division – and the reputational damage to the mastheads – are likely to take some time to heal.
COMMENTARY
Media coverage of classroom ills fails the test
It’s one of the great ironies of education that left-wing teachers and journalists championing student-led learning have effectively ignored the needs of precisely those pupils who need most help.
MEDIA
BBC journalists’ fury at handling of Huw Edwards scandal
One of the UK’s top news anchors was allowed to leave the BBC on his own terms despite the charges against him.
MEDIA
How a mother’s love freed her boy from Russia
Ella Milman’s dogged determination was key to the return of her son, US reporter Evan Gershkovich, from detention in Russia.
THE GROWTH AGENDA
Dove flies high as campaign continues to be a real beauty
Dove’s Real Beauty campaign turns 20 this year and continues to demonstrate how purpose can drive profits for the million-dollar brand.
THE GROWTH AGENDA
Olympic relatability is gold for brands
The relatability of Olympians isn’t just essential to our national identity, it’s commercial gold for the brands who back it, writes Luke Haynes.
THE GROWTH AGENDA
A Special decade as the independent creative agency celebrates milestone
When Special Australia launched, the plan was to build an independent creative culture. Ten years later the agency has expanded with offices across Asia, the UK and the US.