Also: Pfizer CEO speculates on need for third vaccine shot, Twitter promotes transparency around its algorithm, Instagram gives users options to hide likes, and more.

TODAY’S HEADLINES – 04.16.2021  
 
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DAILY SCOOP

ABC hires the first Black exec to run broadcast news bureau, most Americans see decline in unions as bad for the country, and Amazon’s CEO opines on lost employee trust

Also: Pfizer CEO speculates on need for third vaccine shot, Twitter promotes transparency around its algorithm, Instagram gives users options to hide likes, and more.


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PR INDUSTRY

5 proven ways to boost creativity to solve tough problems

Consider these activities and tools to help build your ability to think outside the box and bring new ideas to intransigent challenges.


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WRITING & EDITING

Timeless writing lessons from ‘Sesame Street’

The beloved children’s show keeps going strong after 50 years–and continues to offer a masterclass in tidy storytelling.



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WINNING CAMPAIGNS

Megaworld’s video raises employee awareness of UN’s sustainable development goals

The theme was relevant for employees of a real estate developer, resulting in the top prize in the ‘Video’ category of PR Daily’s 2020 Nonprofit PR Awards.


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DAILY SCOOP

Amazon promises change, diversity with employee review process, 26% of U.S employers address race following social justice protests, and Kohl’s makes peace with activist investors

Also: U.S. companies call for reduction in greenhouse gas emissions, LinkedIn gives users more options to describe self-employment, Arclight Cinemas speaks directly to customers about closing, and more.


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THE WORKPLACE

24 ways to end those endless virtual meetings

With Zoom calls taking up every waking minute of the day, here are a few tips for how to get out of those pesky virtual meetings and reclaim your time.



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THE CONSULTANT IS IN

What are you doing to combat an employee mass exodus?

It’s time to reimagine benefits for our hybrid world.


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RAGAN AWARDS

Ragan and PR Daily announces Top Places to Work, Class of 2021

The honorees for Ragan’s Top Places to Work, part of its Employee Communications Awards program, are recognized for creating exemplary culture and connection during a profoundly difficult year.


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RAGAN AWARDS

Ford Motor Company, SMS Assist, and Aflac nab top honors in Ragan’s Employee Communications Awards

Along with the many other winners of Ragan’s 2021 Employee Communications Awards, these companies represent the very best in employee engagement and internal comms.


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DAILY SCOOP

J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims

Also: Michigan executives issue statement against voting bills, Facebook lets users consult oversight panel about content removal, Disney Parks introduces more inclusive dress code, and more.



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SOCIAL MEDIA

Steak-umm goes knives out with its combative Twitter strategy

The frozen meat brand recently made waves with its attack on celebrated astrophysicist Neil DeGrasse Tyson, showing that brands can get plenty of love for popping off.


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MEASUREMENT

How to measure your organizational authenticity

Everyone wants to be perceived as true to their core values and mission—but are your efforts actually successful? Here’s how to measure your outputs.


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TELL ME ABOUT IT

Does the PR industry have an image problem?

PR pros work hard to elevate public opinion about our companies and clients but what about ourselves? Tina McCorkindale and Mark Weiner dig into whether the profession itself has a PR problem.


Ragan's Workplace Wellness Conference

This must-attend conference will help you lead a new, comprehensive approach to workplace wellness at your organization.

Join us on April 21 for the only event that puts wellness at the intersection of employee health, morale, benefits, retention, inclusion, productivity and ROI.


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