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ABC Is Already Using Taylor Swift’s New Song ‘Look What You Made Me Do’ to Promote TGIT Promo launched less than an hour after the tune dropped By Jason Lynch ABC wasted no time taking advantage of the hype around Thursday night's release of Taylor Swift's early-awaited new single, "Look What You Made Me Do." Less than an hour after Swift's song had dropped, the network released a new promo for next month's season premiere of its TGIT lineup--Grey's Anatomy, Scandal and How to Get...
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Why This Independent Network Isn’t Chasing Millennial Viewers Ovation saw a 30% upfront volume increase By Jason Lynch As media companies continue to consolidate--with AT&T/Time Warner and Discovery/Scripps mergers on the horizon--it would seem harder and harder for the few remaining independent cable networks to continue sticking it out on their own, especially in a world of skinny bundles. But at least one of those networks, Ovation, couldn't be happier to be going...
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