ABC has become the latest TV network to opt in to Nielsen's National Out-of-Home Reporting Service. The move provides the broadcast network with out-of-home viewing data for places like bars, gyms, hotels, airports, offices or basically anywhere people can watch TV outside their homes. Opting in to the service means ABC has access to ratings...
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TV & Video Daily
August 16, 2017
Insider updates on all things video
Oscars, NBA Finals among programs that could see ratings bump
By A.J. Katz
ABC has become the latest TV network to opt in to Nielsen's National Out-of-Home Reporting Service. The move provides the broadcast network with out-of-home viewing data for places like bars, gyms, hotels, airports, offices or basically anywhere people can watch TV outside their homes. Opting in to the service means ABC has access to ratings...
Read more »
'Look Closer: Across America' puts stories at the center
By Sami Main
Promoted Content by Barkley
Surprise! They’re more pragmatic than you might think
Big changes in store as Bravo series heads into 10th season
By Lisa Granatstein
Translating an online career into mainstream success
By Sami Main
From TV to online publishers, total audiences are becoming clearer
By Sami Main
Nielsen is giving media publishers and marketers more confidence that videos, and the ads associated with them, will be tracked more accurately across various internet platforms. The measurement service announced this morning that it will count video views on Facebook, Hulu and YouTube. Clients who opt in to the service will receive credit for views...
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