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| The Shonda Rhimes series will face off against This Is Us next season By Jason Lynch ABC Entertainment president Channing Dungey is shaking up almost every night of ABC's schedule next season in an effort to jump-start the network after it finished fourth in adults 18-49 for the second consecutive season. The new schedule, which she unveiled ahead of ABC's upfront this afternoon at New York's Lincoln Center, features new nights... Read more » |
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| The network will shake up 5 nights of programming this fall By Jason Lynch |
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| And celebrates the return of Must-See TV By Jason Lynch |
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| Here's which shows will—and won't—make it to next season By Jason Lynch |
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| Adweek’s TV Executive of the Year rebuilt his lineup piece by piece By Jason Lynch When he arrived at NBC in early 2011, Robert Greenblatt knew he was inheriting a fourth-place network in dire straits. But the former Showtime president wasn't fully prepared for what awaited him. "It was worse than I thought it was going to be--and I expected it to be bad," recalls Greenblatt, noting that "all the... Read more » |
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| Prime-time programming ceded the upfront spotlight to Fox Sports By Jason Lynch If buyers thought Fox Networks Group's new ad sales chief, Joe Marchese, wouldn't have had the job long enough to make waves during the upfront presentation, they were mistaken. Marchese, who was just named president of advertising revenue Wednesday--ending an eight-month search--was front and center at Fox's event Monday afternoon, unveiling several new initiatives in... Read more » |
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| The breakout hit drama will also air after the Super Bowl By Jason Lynch NBC is making Thursday nights Must-See TV again, stocking the night with a revival of its hit sitcom Will & Grace and, in a bold scheduling move, shifting freshman phenom This Is Us to anchor the night at 9 p.m. "Our hope is to create the return of Must-See TV on Thursday," NBC Entertainment chairman... Read more » |
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| Adweek’s TV Creator of the Year oversees American Horror Story, American Crime Story and Feud for FX By Jason Lynch The slogan for FX is "Fearless," but that word doesn't really apply to the network's most prolific producer, Ryan Murphy, who refuses to take on a new project unless it terrifies him. It's an approach that unwittingly led him in 2011 to create TV's anthology series genre--where each season features an entirely new story and... Read more » |
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| Fox, Turner and Viacom will launch OpenAP during upfronts By Jason Lynch As they head into this year's upfront talks, the ad sales chiefs at Turner, Fox Networks Group and Viacom--Donna Speciale, Joe Marchese and Sean Moran, respectively--will have even more on their plate than usual. In addition to their standard negotiations, they are also working to launch OpenAP, the new audience targeting platform the three companies... Read more » |
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| Digital investments are reaching a new audience By Chris Ariens For the last several years, Telemundo has been looking beyond the standard Spanish-language TV fare of sappy Telenovelas and toward a future that may not involve TV much at all. And it's paying off in greater brand recognition and partnerships with the most popular digital platforms. At its Upfront Thursday, the network announced several new... Read more » |
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