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 | | |  |  | | Academy Award Sunday will be its top ad revenue day of the year By Jason Lynch A week before ABC airs the 89th Annual Academy Awards, the show has sold out of its ad inventory for the ceremony. Clients for this year's Oscars telecast, which airs Sunday, Feb. 26, include several of last year's sponsors, like AARP, Adidas, Anheuser-Busch, AT&T, McDonald's, Samsung and Walt Disney Studio. Other advertisers include Diamond Producers... Read more » |  | | Indigenous Media, Josh Hutcherson joined CNE to produce 5 shorts By Sami Main |
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| | | Not quite ready for original programming, but that could soon change By Sami Main |
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| | | Plus, new commercials from Target and Nike By Chris Ariens |
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| | | Working with both Nielsen and comScore on a new option By Jason Lynch As Nielsen's Total Content Ratings rollout hit more snags last month, GroupM is moving ahead with its own efforts to bring a workable multiplatform ad measurement metric to the market. Longtime chief investment officer Rino Scanzoni--who in November was named executive chairman and CEO at Midas Exchange, WPP's media bartering division, and Modi Media, GroupM's... Read more » | | | Network is marketing it like a first-season show By Jason Lynch With a reported 1.5 million subscribers to its stand-alone subscription service and a little show called Twin Peaks on the horizon, 2017 is "shaping up to be a defining year for Showtime," Showtime Networks president and CEO David Nevins told reporters last month. The premium cable networks's direct-to-consumer streaming service, which launched in July 2015,... Read more » | | | 6-second ads might be the solution, according to a new study By Sami Main People are all about skipping ads, but that doesn't mean those ads aren't effective. In fact, there are some creative ways advertisers can make their ads even more memorable. Magna, the intelligence and investment arm of IPG Mediabrands, and IPG Media Lab released results of a study of preroll ads. The report "used experimental design... Read more » | | | Featured Jobs | | Jun Group New York City, New York (US) | | Digital media/ad agency client Santa Monica, California | | Haute Living Inc. Miami, FL | | Smithsonian Enterprises New York City, New York (US) | | Liquisite- eMazzanti Hoboken, New Jersey | | |
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| | | First 2 are set for upcoming episodes By Jason Lynch Saturday Night Live's Trump bump just keeps getting bigger. The show has been gaining buzz and viewers as it becomes an increasingly larger thorn in the side of President Trump and his administration, with Saturday's episode--featuring Alec Baldwin and the return of Melissa McCarthy as White House Press Secretary Sean Spicer--drawing the show's highest ratings... Read more » | | | The gatherings with agencies will begin in March By Jason Lynch Since wrapping last year's upfronts, no media company has changed as drastically as Viacom. It has a new permanent president and CEO in Robert Bakish, a new ad sales chief in Sean Moran and--now that plans for a merger with CBS have been scrapped--a new direction, which Bakish unveiled last week. So it's not a... Read more » | | | Studio71 launches the Brand Solutions Group By Sami Main Multichannel network Studio71 prides itself on having a video for just about everyone. Are you into music, dance, beauty, pranks, stunts, fashion or gaming? If so, it's got you covered. In addition to managing some 600 creators--think Rhett & Link, Lilly Singh and Logan Paul--across 1,200 channels, Studio71 also created over 500 custom brand executions... Read more » | | | | |
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