This is a CRMNews Sponsor Update
The number one roadblock to ABM success: the lack of access to the right data and the ability to leverage it.

Dun & Bradstreet can consolidate data across multiple silos and unlock new intelligence to give you full visibility into characteristics and relationships across key accounts. Tap into the world's most comprehensive commercial database with a free 30-day trial of D&B DataVision and D&B Visitor Intelligence so you can:

  • Identify Whitespace Opportunities and Reach the Right Accounts Intuitive visualizations depict how your current account relationships fit into millions of corporate family trees, revealing cross-sell and up-sell opportunities.
  • With the Right Message Customize account segmentation based on your first-party data. Combined with hundreds of firmographic filters, you'll be able to define the right segments, send them to your MAP or CRM, and execute personalized campaigns.
  • Using the Right Intelligence Unmask web traffic to identify new opportunities, measure campaign success, and prioritize accounts for follow up to accelerate the sales process.