The new normal has made it imperative for pharma companies to leverage digitization, automation and the direct-to-consumer model to thrive and outperform competition.

In this webinar, we will review the current strategies being employed to engage with HCPs and patients. The live discussion will cover practical considerations for achieving a perfect omni-channel marketing experience. The panelists will also discuss the enablers that make delivering omni-channel experience possible, including the types of data needed, and the critical role Artificial Intelligence and predictive analytics play.