It's official: David Droga, the man who said he would never sell, has agreed to do just that. Pending official review by the FTC and the DOJ, the ad industry's largest consultancy and its (arguably) second best-known independent agency will soon join forces as Droga5 becomes a property of Accenture Interactive. The news has already...
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April 03, 2019
Advertising & Agency Daily
Your overview of the agency world
Q&A: Accenture and Droga5 Leaders Talk Compromise, Cultural Unity and ‘Don Draper Characters’
Accenture Interactive Acquires Independent Creative Agency Droga5

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