Gastrointestinal health has become one of the top health categories in the supplement industry, right up there with heart health and general wellness. 

A new gauge of probiotic potency and specific health benefits may lie within functional metabolites versus the industry’s standard CFU measurement.

Transitioning to metabolic output-based standards may offer several advantages, according to Verb Biotics, including a more accurate indication of probiotic efficacy, improved consumer understanding and expectations of product benefits, and the potential for personalized probiotic recommendations based on specific health outcomes.

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