Discover the tasty way to take supplements
It’s no secret that consumer dietary supplement compliance can be a trick. Today, slightly more consumers say they would rather eat or drink their vitamins and probiotics than swallow them in the form of a pill, according to the Nutrition Business Journal (NBJ) 2023 Functional Food and Beverage Report.
Fx Chocolate® saw this increase in demand for new ways to take supplements as a sign to give consumers what they want. Created to transform how people view self-care, Fx Chocolate® turns the daily wellness ritual into a rewarding experience. By delivering therapeutic amounts of science-backed nutrients in delicious and indulgent forms, it makes self-care a pleasure rather than a chore.
Download this article today to understand how the brand's dedication to clean, functional ingredients and innovative product formats sets it apart from other supplement brands and appeals to the changing consumer mindset around functional foods––proving that supplements can be appetizing and enjoyable, while being beneficial, too.
| 
