Happy Friday!

Today we have Acoustic CMO Norman Guadagno giving his top tips for future proofing your martech stacks.

He believes nimble marketing tools and better leveraging of AI and machine learning is the key to success. Guadagno also highlights ‘trust’ as a key trend for 2020.

We also have three concrete steps that can be taken right now to better position brands for the voice-dominated future.

Brands need is to find their way into what’s become known as the “zero position”—that singular best response generated by a voice assistant in regards to a natural language query.

Also ICYMI:

• AirDroid Business, a provider of mobile device management solution for businesses, launched its digital signage capabilities for SMBs looking to implement digital advertising initiatives as part of their ad and sales strategies.
• Vibenomics, provider of place-based audio experience solutions and the industry’s first audio OOH programmatic advertising marketplace, announced it has closed $5 million in new funding.
• China to account for one-third of APAC cloud computing market by 2023, according to GlobalData research.