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June 17, 2024

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Natural Dog CEO Is an Acquisition Entrepreneur

Bill D’Alessandro is a 14-year ecommerce owner. Natural Dog Company, an omnichannel seller of canine health products, is his eighth brand. “My niche is acquisition entrepreneurship,” he told me. “I’ll buy a small brand, grow it, improve it, and eventually sell it.”

Along the way, he’s learned lessons such as focus, industry selection, and product pricing.

He and I recently discussed those experiences and more. 

Eric Bandholz: Tell our listeners what you’re doing.

Bill D’Alessandro: I am the CEO of Natural Dog Company. We sell dog supplements, fish oils, and topicals on Amazon, our website, and in about 6,000 retail stores. I’ve been in ecommerce for 14 years. This is my eighth brand. My niche is acquisition entrepreneurship. I’ll buy a small brand, grow it, improve it, and eventually sell it. I’ve done that seven times now, and Natural Dog Company is what I’m working on now.

At the peak, I owned eight brands at once. We had 62 people in the company, which was not enough.

Read article > 

A Message from Webgility

Too Much Accounting Busywork Blocking Growth?

Are tedious accounting tasks preventing you from focusing on brand growth and revenue? Check out "Overcoming Ecommerce Accounting Challenges," Webgility's comprehensive guide for busy owners and managers that addresses specific accounting pain points and offers simple, actionable solutions. Access the Guide >

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From the Archive: April 2021

Online Onion Seller Rises from Domain Auction

Most entrepreneurs start with a business idea and then secure the domain name. Peter Askew does the opposite. He purchases domain names and then builds the business. Take VidaliaOnions.com, for example. Read article > 

🔥 Today's Great Ecommerce Idea

Deploy Heatmaps on Product Pages

"Heatmaps offer valuable insights into how visitors interact with product pages. By understanding that behavior, you can make informed decisions, such as removing a video if no one watches it or increasing its presence if most do." - Armando Roggio, Senior Contributor, Practical Ecommerce

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