Did you know that there is a new EU regulation affecting digital businesses? It's called the Digital Markets Act (DMA) and it impacts most businesses that use online platforms to promote and sell their products and services within the EU/EEA and UK. |
Why adapting to the Digital Markets Act? Large digital platform providers, such as Google and Meta, are now required to ensure that companies sharing data with them use DMA-compliant consent management platforms.
To align with DMA compliance, Google has released changes in signaling consent via Google Consent Mode. Companies using Google services should now adjust their consent management operations to continue using marketing tools, like Google Ads or Google Analytics.
- Ensure uninterrupted access to platforms and services, e.g. Google Analytics or Google Ads, given the new introduced requirements.
- Ensure continued conversion tracking and analytics optimization.
- Stay ahead of competitors with better insights and smarter decision-making from platforms' increased data transparency.
- Increase user trust by demonstrating respect for and protecting user privacy.
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How to meet DMA and Google’s new privacy requirements? Cookiebot™ by Usercentrics provides a consent management platform (CMP) that is Google-certified and Consent Mode ready, already including the right signaling mechanisms. The Cookiebot CMP enables compliance with the GDPR, ePrivacy framework, and the Digital Markets Act. All you need to do is to implement the Cookiebot CMP on your company’s website. Cookiebot CMP is a consent solution with signaling ready to go right out of the box, enabling immediate DMA readiness. |
All the best, The Cookiebot™ by Usercentrics Team |
