Brands across the world are on a never-ending quest to become more than just the products they sell or the services that they provide. Here at Fast Company, our mission is to highlight the brands, both large and small, that are making an impact and strong connections with their audiences. If your brand has created and maintained a strong cultural impact, we'd love to hear more about how you did it.
Honorees will be featured in the Winter issue of Fast Company and on fastcompany.com.
If you have any questions about the Brands That Matter Awards, simply reply to this message and a member of our team will get right back to you to help you out.
You can apply in up to 7 categories. Entries are judged on timeliness, relevance, cultural and business impact, clarity, and ingenuity. Multiple honorees will be named in each category.
General Excellence NEW
The most culturally relevant brands with no specific category restrictions
Heritage Brands
Iconic brands that stand the test of time through a long-standing ability to navigate modern culture while retaining a classic style
Family of Brands NEW
More than a parent company, but stewards of the brands we love. These are companies that steer a portfolio of individual brands that stand strong on their own, but are a cultural powerhouse as a collective
Global Brands That Matter
Brands based outside of the United States that have achieved relevance in their home markets through cultural impact and social engagement
United States Brands That Matter
Brands based in the United States that have achieved relevance in their home markets through cultural impact and social engagement.
Years in Business
Be recognized as a Brand That Matters within your company's years in business:
On the Rise: 0-4 Years in Business
Established Excellence: 5-14 Years in Business
Enduring Impact: 15+ Years in Business
CMOs of the Year NEW
The marketing executives who inspire and advance the role brands can play in culture
