✔️Understand Donor Characteristics ✔️Develop your Brand to make it more appealing ✔️Shape your Nonprofit’s Strategy in a proactive manner ✔️Ensure you remain attractive to prospective Donors ✔️Improve your Marketing Efforts with a Small Budget ✔️Measure the Brand Awareness and Monitor its impact ✔️Connect with your Supporters to trial New Ideas ✔️Distinguish between the appropriate channels for your fundraising