"It was like Scientology." In the latest installment of our Confessions series, a former influencer-turned-marketing executive discusses the cultish nature of and widespread fraud in the industry. With 5G, more data can be processed and exchanged at higher speeds. Here's what that means for digital advertising. Facebook and Twitter both launched transparency tools for advertising yesterday. Here's what marketers need to know about them. After spending $1.2 billion and more than two and a half years on Go90, Verizon is shutting down the mobile video streaming service. In case you missed it: Sebastian Tomich, head of ads at The New York Times, talks about being a subscription-first publisher and more on the latest Digiday Podcast. We'll dive deep into the major challenges facing publishers in building a subscription business at Digiday Hot Topic: Subscriptions and Memberships on Aug. 16 in New York City. Register now to get an inside look at how publishers are approaching everything from using personalization to drive subscriptions to which content converts to how publishers can utilize platforms to drive this piece of business. |
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| Shareen Pathak In this week's edition of Confessions, we spoke to a former influencer turned marketing executive who has been on the front lines of influencer fraud. |
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| Ilyse Liffreing “5G is the tech that's going to make all the new tech that everyone is talking about happen.” |
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| Sponsored Content Nativo A 2017 study from Akamai found that a 100-millisecond delay in website load time led to a 7 percent drop in conversion rates. The success of publisher monetization efforts is dependant on users staying on the site long enough to see and engage with ads. Learn how you can combat website latency, the silent but efficient UX killer. Sponsored by Nativo. |
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| Kerry Flynn These tools, which operate independently, mean an end to dark posts and far more access to information for consumers and for advertisers. |
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| Sahil Patel The end date is targeted for July 31, sources said. |
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| Sponsored Content Braze In the wake of GDPR, marketers can be forgiven if they're tempted to take the digital equivalent of pulling the covers over their heads and hoping that if they're very, very quiet, the regulatory monsters will go away. It's crucial to manage for unintended consequences... but it's irresponsible to stop innovation and progress. Sponsored by Braze. |
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| Sponsored Content AppNexus Back in the early days of digital advertising, technologists struggled to solve one of the most difficult tasks in yield management: forecasting delivery to fulfill guarantees to buyers. Over a decade later Yieldex co-founder Doug Cosman patented a combination of clever algorithms to enable dramatically more accurate forecasting. Learn how delivery optimization is taking over more of the complex repetitive work, freeing time up for more strategic thinking. Sponsored by Appnexus. |
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| January 2019 - December 2019 |
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Last chance deadline:
June 29, 2018 |
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Last chance deadline:
June 29, 2018 |
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ALL EVENTS |
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