Video game giant Activision--maker of such top titles as Call of Duty, Destiny and Skylanders--is in the process of reviewing its creative advertising account, according to three parties with direct knowledge of the matter. A spokesperson for incumbent 72andSunny, which has served as Activision's agency of record since 2012 after working with the client on...
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June 08, 2018
Advertising & Agency Daily
Your overview of the agency world
Activision Is Reviewing Its $70 Million Creative Account
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