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| Brand's also bringing mysterious driver character back for trivia By Jason Lynch The return of Gus Fring, one of Breaking Bad's most memorable villains, and his Los Pollos Hermanos fast-food chain in the upcoming third season of Better Call Saul is the gift that keeps on giving for AMC's marketing and ad sales team. Since January, the network has been teasing the addition of Fring, played by... Read more » |
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| Highlights all 5 of its networks at first combined upfront By Jason Lynch |
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| The company takes the training wheels off its Audience Studio suite By Jason Lynch |
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| Tucker Carlson, Maggie Haberman and more By Adweek Staff |
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| Although overall live TV consumption is on the decline By Jason Lynch News consumers--viewers who watch at least one minute of TV news each year--spent nearly an hour and half more each week watching cable TV news in 2016 than they did a year earlier, according to Nielsen's new fourth-quarter 2016 Total Audience Report. Every quarterly report focuses on a different set of consumer viewing habits, and... Read more » |
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| The Messy Truth host on how the media is faring in tumultuous times By A.J. Katz Van Jones surprised his CNN colleagues the evening of Feb. 28 when he effusively praised a portion of President Donald Trump's address to a joint session of Congress: "He became president of the United States in that moment, period," the left-leaning political commentator proclaimed. "That was one of the most extraordinary moments you have ever... Read more » |
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| While looking to expand its brand partnerships By Jason Lynch With linear ratings falling for much of the industry, some upfront events this year have become an exercise in frantic spinning, as nervous executives try to assure the buyers in attendance that their brand is in great shape, despite the softening numbers. But that won't be the case at tonight's Crown Media Family Networks upfront... Read more » |
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| Featured Jobs | | Adweek New York City, New York (US) | | Consumer Reports Yonkers, New York | | Haymarket Media Group Northbrook, Illinois (US) | | Haymarket Media Group New York City, New York (US) | | Adweek New York City, New York (US) | | |
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| Multiplatform strategy will apply to all series going forward By Jason Lynch Simply launching a new linear show is no longer enough for Cartoon Network, which is now creating multiplatform experiences--usually including a tie-in mobile or console video game--for all of its new series. The network has unveiled its upfront slate for this year, which includes 13 shows (six new ones, and seven returning series) with more... Read more » |
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| It's growing after nearly a century of commercials thanks to digital By Sami Main Nearly a century after radio stations began accepting commercials, a new report says the medium now takes about 10 percent of all local ad revenue. And the fastest growing segment of radio isn't over the air, but on digital platforms. According to BIA/Kelsey's 2017 Investing in Radio report, the digital advertising income of U.S. radio... Read more » |
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| It's a big step forward for the streaming service By Sami Main Roku, a creator of connected devices that allow users to customize their TV viewing experience, will now allow advertisers to buy against Nielsen's familiar audience guarantee system. "TV advertisers have decades of experience with the same modeling, targeting and measurement systems," Scott Rosenberg, Roku's svp of advertising, told Adweek. "This service will allow them to... Read more » |
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